Is Instagram Stealing Facebook’s Look? A Dive into the New Stories Design

Instagram's latest Stories test ditches its iconic circles for a Facebook-like look. What does this mean for the platform's future?


Instagram tests new Stories design! Have you noticed a change in the way Instagram Stories look lately? You’re not alone! The platform is currently testing a new look, and it’s got a lot of people talking. The most noticeable change is the shape of profile picture thumbnails in the feed. They’re going from the familiar circles to rectangles, a design element that Facebook, Instagram’s parent company, has used for years. But is this a simple case of borrowing ideas, or is there more to the story? In this [blog post], we’ll dive deep into the new Stories design, explore potential reasons behind the change, and discuss what it might mean for Instagram users.

A New Look for Instagram Stories

The new Stories design is a significant departure from the current circular thumbnails. The rectangles are larger and more prominent, taking up more space in the feed. This could be a way for Instagram to make Stories more visually appealing and encourage users to engage with them. It’s also possible that Instagram is hoping to create a more unified look across its platforms, bringing Stories closer in line with Facebook’s design language.

Familiarity vs. Freshness

The change to rectangular thumbnails has sparked mixed reactions from users. Some people appreciate the familiarity of the Facebook-inspired design, while others prefer the current, more unique look of Instagram Stories. It’s important to remember that this is just a test, and Instagram is likely gathering feedback from users to see how they respond. Ultimately, the decision of whether or not to permanently implement the new design will depend on user reception.

Potential Implications

If Instagram does decide to stick with the rectangular thumbnails, it could have some interesting implications for both users and businesses. For users, it could mean a more streamlined experience across Facebook and Instagram. Businesses, on the other hand, may need to adjust their Stories design strategies to accommodate the new format. It’s also possible that the change could lead to increased competition for attention in the feed, as Stories become more visually prominent.

What Does the Future Hold for Instagram Stories?

Only time will tell what the future holds for Instagram Stories. The new design is a bold move, and it will be interesting to see how users react. Whether Instagram sticks with the rectangles or reverts to circles, one thing is for sure: the platform is constantly evolving, and these changes are likely a reflection of Instagram’s desire to stay ahead of the curve and keep users engaged.


So, is Instagram stealing Facebook’s look? It’s certainly borrowing some design elements, but there’s more to the story than that. Instagram tests new Stories features and layouts frequently, and this design shift is a strategic move that could significantly impact how users interact with the platform. Whether it’s a success or not remains to be seen, but one thing’s for sure: it’s a change that’s worth keeping an eye on.

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